Location: Rotterdam, Netherlands
Function: Urology clinic
This project presented us with quite a big challenge - to develop a brand identity for a urology clinic that can be seamlessly translated into an attractive interior design concept. We based our idea on a combination of white and orange that radiates warmth, looks inviting and is usually associated with determination and enthusiasm, two key characteristics of esteemed medical professionals. Orange prompted the selection of light wood for the wall finishes in the clinic as the nuances of the two balance each other out perfectly to create a relaxing ambiance. Extra volume was given to all signs across the space to focus the attention of the visitors and inspire confidence. The highly personalized brand identity was implemented in a wide range of communication materials such as a website, ads, brochures, and business cards.